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GVSU Bicycle Factory
Grand Rapids

Phone: 616.331.7370
Email: Send



Tuesday, June 03, 2014 1:00 PM to 3:00 PM
This course is an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: Plachta, Murphy & Associates, P.C.

Marketing and Sales

Tuesday, May 06, 2014 1:00 PM to 3:00 PM
This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business’s customers – creating and keeping them.
Speaker: Rob McCarty, The Image Shoppe
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201 Front Ave
Grand Rapids, MI 49504
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