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Tuesday, March 10, 2015 11:00 AM to 12:00 PM
Understand the transition planning process. What do you need to have in place to ensure a smooth transition that will maximize the value of your company? Will you sell or transfer? How much is your business worth? Who will be your successor? This webinar provides an overview of how your business can ensure its value through the development of a transition plan within a 3 – 5 year planning window. Succession, or how to successfully exit your business, is a topic every business owner needs to address. Plan your exit strategy long before it is needed! Registrants will receive a link to register for the webinar.
Location: Online
Tuesday, March 24, 2015 11:00 AM to 12:00 PM
QuickBooks, the accounting software package developed by Intuit is a popular tool among small business owners with no formal accounting training. Get your books started on the right foot to effectively track sales, expenses, payments and banking. This webinar will show you the basics to get started, including setting up the chart of accounts, customers, employees and vendors. It covers how to best convert information from an existing business as well as a new start up business.
Location: Online
Fee: $ 29.00

Starting a Business

Friday, March 06, 2015 9:00 AM to 12:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Tuesday, March 10, 2015 2:00 PM to 4:00 PM
Are you wondering how to get started with market research? Have you heard of business databases but have no idea how to use them? Join us to get assistance with market research, business databases and more from the CADL Business Outreach Librarian. Learn about top market research tools, understanding your competition, your market size, and the best place to locate your business. There will be plenty of time for questions, brainstorming with Jessica or just learning about the local business groups in our area.
Speaker: Jessica Goodrich, Business Outreach Librarian
Wednesday, March 11, 2015 5:00 PM to 7:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Thursday, March 12, 2015 9:00 AM to 11:30 AM
This workshop is designed for individuals who are at the beginning stages of starting a business. It will help aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: Michigan SBDC Staff
Thursday, March 12, 2015 5:30 PM to 8:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Thursday, March 12, 2015 5:45 PM to 8:45 PM
WHO SHOULD ATTEND: This course is designed for individuals who are considering self-employment or are at the beginning stages of buying or starting their own business. Delivered in a workshop format, the basics of business ownership will be introduced. Aspiring entrepreneurs will assess their abilities to lead and manage a company, and consider the risks and feasibility of owning their own business. Resources for writing a business plan, calculating start-up costs, operating expense and tools for revenue forecasting will be explored. TOPICS INCLUDE: • Business Ownership Basics: Assessing your readiness for entrepreneurship • Steps for Starting a Business: Utilizing the Start Up Checklist • Introduction to Writing a Business Plan: Tools and Templates • Start Up Calculator: Tool to determine start-up costs, operating expenses and revenue forecasting • Next Steps: Resources and Recommendations
Speaker: SBDC Certified Business Consultant - Norma LaVallee
Fee: $ 30.00
Thursday, March 12, 2015 6:00 PM to 7:00 PM
Starting a Business: This is an online webinar based workshop to assist aspiring entrepreneurs in assessing their ability to lead and manage a company, as well as to assist in evaluating market and sales potential for products and services. The basics of business ownership and start-up issues are introduced, along with a presentation of the resources available to help you launch your new venture.
Speaker: A Certified Small Business Development Consultant will facilitate the training.
Location: Online
Fee: $ 10.00
Wednesday, March 18, 2015 6:00 PM to 9:00 PM
Northern Michigan is a great place to run your own business. But is it right for you? If you are considering buying an established business or launching a new one, learn what it takes to be successful. Discover what a real world business owner faces each day, as well as, how to evaluate the market and sales potential for your products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started. A one-on-one business consultation with an SBDC Consultant is available at no charge upon completion.
Speaker: Walt Muellenhagen, SBDC Certified Small Business Consultant
Fee: $ 25.00
Wednesday, March 18, 2015 6:00 PM to 8:00 PM
This course is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: John Brocci, SCORE
Thursday, March 19, 2015 9:30 AM to 12:00 PM
This workshop is designed for individuals who are at the beginning stages of starting a business. It will help aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: Michigan SBDC Staff
Thursday, March 19, 2015 1:00 PM to 4:00 PM
"Starting a Business and Writing a Business Plan" is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started. The workshop will discuss each section of the business plan and how to start developing a start up cash flow.
Fee: $ 35.00
Thursday, March 19, 2015 3:00 PM to 5:00 PM
This course is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: Joe Walker, SBDC and Lori Hornshaw, Fifth Third Bank
Thursday, March 19, 2015 5:30 PM to 8:00 PM
You have a passion ... a hidden talent. Do you know what it takes to turn that skill into a successful business? Attend this seminar if you are an entrepreneur, new business owner, innovator or a 'closet' business person. Prepare to be informed, motivated, and focused on your business plan for action. The seminar is FREE and information - PRICELESS! This seminar is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. This introductory seminar helps aspiring entrepreneurs assess their abilities to lead and manage a company; as well as, evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to get started. For more information about the Michigan SBDC, business resources and other seminars, go to www.SBDCMichigan.org or call (989) 686-9597. Pre-registration is strongly recommended. This same seminar is offered multiple times and at different locations across the Great Lakes Bay Region to accommodate most everyone's schedule. You’re invited to find us on facebook at www.Facebook.com/MISBTDC.GreatLakesBay.
Speaker: MI-SBDC Business Consultant and Hoyt Library Reference Librarian
Tuesday, March 24, 2015 12:00 PM to 1:00 PM
Do you have a passion—a hidden talent? Do you know what it takes to turn that skill into a successful business? You will learn the best practices for increasing your chances of entrepreneurial success. You will be introduced to the key characteristics of successful business ownership and what it takes to start and run a thriving business. Plus, you will be provided with available resources to help launch new ventures in Michigan. So, get focused, get motivated and get ready to go.
Speaker: Kellie Hanford, Certified Small Business Consultant, SBDC
Wednesday, March 25, 2015 1:00 PM to 4:00 PM
You have a passion ... a hidden talent. Do you know what it takes to turn that skill into a successful business? Attend this seminar if you are an entrepreneur, new business owner, innovator or a 'closet' business person. Prepare to be informed, motivated, and focused on your business plan for action. The seminar is FREE and information - PRICELESS! This seminar is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. This introductory seminar helps aspiring entrepreneurs assess their abilities to lead and manage a company; as well as, evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to get started. For more information about the Michigan SBDC, business resources and other seminars, go to www.SBDCMichigan.org or call (989) 686-9597. Pre-registration is strongly recommended. This same seminar is offered multiple times and at different locations across the Great Lakes Bay Region to accommodate most everyone's schedule. You’re invited to find us on facebook at www.Facebook.com/MISBTDC.GreatLakesBay.
Speaker: MI-SBDC Business Consultant; Alice & Jack Wirt Public Library Representative
Wednesday, March 25, 2015 6:00 PM to 8:30 PM
Starting a Business is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Thursday, March 26, 2015 12:00 PM to 1:00 PM
Starting a Business: This is an online webinar based workshop to assist aspiring entrepreneurs in assessing their ability to lead and manage a company, as well as to assist in evaluating market and sales potential for products and services. The basics of business ownership and start-up issues are introduced, along with a presentation of the resources available to help you launch your new venture.
Speaker: A Certified Small Business Development Consultant will facilitate the training.
Location: Online
Fee: $ 10.00
Thursday, April 02, 2015 6:00 PM to 8:30 PM
You have a passion ... a hidden talent. Do you know what it takes to turn that skill into a successful business? Attend this seminar if you are an entrepreneur, new business owner, innovator or a 'closet' business person. Prepare to be informed, motivated, and focused on your business plan for action. The seminar is FREE and information - PRICELESS! This seminar is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. This introductory seminar helps aspiring entrepreneurs assess their abilities to lead and manage a company; as well as, evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to get started. For more information about the Michigan SBDC, business resources and other seminars, go to www.SBDCMichigan.org or call (989) 686-9597. Pre-registration is strongly recommended. This same seminar is offered multiple times and at different locations across the Great Lakes Bay Region to accommodate most everyone's schedule. Seminar is held in the library's lounge; use the Auditorium Entrance. Location Map: http://www.midland-mi.org/GraceDowLibrary/map.html You’re invited to find us on facebook at www.Facebook.com/MISBTDC.GreatLakesBay.
Speaker: MI-SBDC Certified Business Consultant and Grace A Dow Memorial Library Reference Librarian

Business Plan

Monday, March 09, 2015 11:30 AM to 12:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Writing a Business Plan", second in the series. For those at startup or early stage in their business, a pre-requisite to this class is "Starting a Business," which provides the tools, information, and instructions on preparing to write a plan, which may take several weeks prior to starting on a business plan. After attending “Starting a Business” it generally takes 4-6 weeks to complete the preparation needed to be ready for the “Writing a Business Plan” workshop. These and other “Venture Start” workshops are offered at multiple locations and dates around the region and the state. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: MI-SBDC Staff
Location: Online
Wednesday, March 11, 2015 10:00 AM to 12:30 PM
Part 1 of our Business 1-2-3 Training on March 11, 2015. This course covers business planning in detail for individuals who want to increase their chances for successful self-employment or new business launch. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: Kellie Hanford, Certified Business Consultant
Wednesday, March 11, 2015 2:00 PM to 5:00 PM
Designed for individuals who want to increase their chances for successful self-employment, the course covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBTDC online business plan tool.
Speaker: SBDC and industry experts.
Fee: $ 45.00
Wednesday, March 11, 2015 6:00 PM to 8:30 PM
Writing a Business Plan is designed for individuals who are in the start up phase or other early stage of their business. This course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. Participants leave the seminar with tools to complete the drafting of their business plan.
Speaker: MI-SBDC Staff
Fee: $ 10.00
Wednesday, March 18, 2015 1:00 PM to 3:00 PM
The workshop is designed for both start up and existing business owners. Training will focus on the importance of utilizing the business planning method. Topics will include a detailed discussion on: Legal Structures, Describing/defining the business products and services, management and employee planning, financial planning, keys to a successful business location, record keeping, identifying the target market, market analysis and developing a marketing plan.
Speaker: SBDC Regional Director Laura Marohnic and SBDC Consultant Lance Wolfe
Fee: $ 25.00
Thursday, March 26, 2015 6:00 PM to 8:00 PM
This course covers business planning in detail for individuals who want to increase their chances for successful self-employment or new business launch. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: Kellie Hanford, Certified Business Consultant
Wednesday, April 01, 2015 6:00 PM to 8:00 PM
Designed for individuals who want to increase their chances for successful self-employment, or business launch, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: John Brocci, SCORE

Financial and Accounting

Thursday, March 05, 2015 9:00 AM to 12:00 PM
Before you apply for a business loan, first attend a free financing roundtable. We will debunk the myths and demystify the process of small business financing. The "team" is a banker, an SBA representative, an SBA business counselor, and business owners like you. You will get first hand information on what credit criteria your banker has. The team will answer all of your financing questions and give you advice on what steps to take to achieve your goal of starting or expanding a business. We will explain how the SBA loan guarantee can work for you. The roundtables are best suited for those who have good credit, a solid business idea, and some money to invest in the business.
Speaker: SBA
Wednesday, March 11, 2015 9:00 AM to 12:00 PM
Know Your Numbers: Five Keys to Using Financial Statements to Maximize Cash Flow and Increase Access to Capital Who Should Attend: Business owners and key staff who want to have a better understanding of how to use their financial statements. The ideal participant in Fiscal Fitness will have 2-3 years of financial history and be pursuing financing or having challenges with cash flow. Topics include how to: • Use your Balance Sheet and Income Statement in managing your business • Use break even analysis to improve your decision-making • Find the source of your cash flow problems • Increase your company’s cash flow • Get the banker on your side
Speaker: MI-SBDC Staff
Tuesday, March 17, 2015 11:30 AM to 12:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Financial Management" introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained, using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.
Speaker: MI-SBTDC Staff
Tuesday, March 17, 2015 1:00 PM to 4:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Financial Management" introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained, using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.
Speaker: SBDC Staff
Tuesday, March 17, 2015 1:00 PM to 4:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Financial Management" introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained, using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.
Speaker: MI-SBTDC Staff
Wednesday, March 18, 2015 1:00 PM to 4:00 PM
Before you apply for a business loan, first attend a free financing roundtable. We will debunk the myths and demystify the process of small business financing. The "team" is a banker, an SBA representative, an SBA business counselor, and business owners like you. You will get first hand information on what credit criteria your banker has. The team will answer all of your financing questions and give you advice on what steps to take to achieve your goal of starting or expanding a business. We will explain how the SBA loan guarantee can work for you. The roundtables are best suited for those who have good credit, a solid business idea, and some money to invest in the business.
Wednesday, March 25, 2015 9:00 AM to 12:00 PM
Know Your Numbers: Five Keys to Using Financial Statements to Maximize Cash Flow and Increase Access to Capital Who Should Attend: Business owners and key staff who want to have a better understanding of how to use their financial statements. Topics included: -Identify opportunities and challenges with your balance sheet and income statement -Discuss the proven ways to increase your company's cash flow -Apply breakeven analysis to improve decision making -Understand and plan the working capital to support your growth -Strengthen the partnership with your lender
Fee: $ 25.00
Wednesday, April 01, 2015 8:30 AM to 12:00 PM
Know Your Numbers: Five Keys to Using Financial Statements to Maximize Cash Flow and Increase Access to Capital Who Should Attend: Business owners and key staff who want to have a better understanding of how to use their financial statements. The ideal participant in Know Your Numbers will have 2-3 years of financial history and be pursuing financing or having challenges with cash flow. Topics include how to: • Use your Balance Sheet and Income Statement in managing your business • Use break even analysis to improve your decision-making • Find the source of your cash flow problems • Increase your company’s cash flow • Get the banker on your side Registration begins at 8:00 AM. Refreshments and baked goods will be provided.
Speaker: Dave Sayers, Michigan SBDC
Wednesday, April 01, 2015 2:00 PM to 5:00 PM
As an introductory seminar, the course covers the basics of financial management, including how to start an accounting system and how to apply the information from key financial statements to help you manage your business. Accounting language including debits and credits, preparation of the balance sheet and profit & loss statement are explained. Cash flow analysis and breakeven are also covered with specific small business examples.
Speaker: SBDC and industry experts.
Fee: $ 45.00
Thursday, April 02, 2015 9:00 AM to 12:00 PM
Before you apply for a business loan, first attend a free financing roundtable. We will debunk the myths and demystify the process of small business financing. The "team" is a banker, an SBA representative, an SBA business counselor, and business owners like you. You will get first hand information on what credit criteria your banker has. The team will answer all of your financing questions and give you advice on what steps to take to achieve your goal of starting or expanding a business. We will explain how the SBA loan guarantee can work for you. The roundtables are best suited for those who have good credit, a solid business idea, and some money to invest in the business.

Google Workshop

Thursday, March 05, 2015 7:00 PM to 8:30 PM
This seminar is designed to teach participants how to set up a Google business account, specifically, how to put businesses on Google Maps.
Speaker: Joshua Billington
Fee: $ 10.00

Internet & Social Media

Tuesday, March 17, 2015 11:00 AM to 12:00 PM
What should your website look like? Before you can answer this question you need to know what role the internet should play in building your business. This webinar will help you understand the role online presence has within your overall marketing strategy. Topics include: • Traditional versus electronic marketing tools • Determining marketing communication strategies • Reaching your target markets electronically • Website objectives • Website design • Website effectiveness
Location: Online
Wednesday, March 25, 2015 6:00 PM to 8:00 PM
This course is designed for entrepreneurs and business owners who have a basic understanding of social media and wish to build their social media presence. Social media concepts, marketing basics, and incorporating social media into your marketing strategy will be explored.
Speaker: Leandra Williams, Stingray Advisory Group

Legal

Tuesday, March 10, 2015 6:00 PM to 8:00 PM
This course is an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: Curt Rypma (Schenk, Boncher & Rypma, P.C.)
Wednesday, March 11, 2015 6:00 PM to 8:00 PM
Part 3 of our Business 1-2-3 Training on March 11, 2015. This course is an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: James R. Duby Jr., Attorney at Law
Tuesday, March 17, 2015 6:00 PM to 8:45 AM
New Venture Start is a series of 5 workshops developed by the Michigan Small Business Development Center (MI-SBDC), intended for existing small business owners and aspiring entrepreneurs who are considering starting their own business. Our goal is to provide valuable information to help avoid common pitfalls and delays. We encourage you to invest the time upfront, to acquire the knowledge you need, to do it right the first time and avoid often, costly mistakes! Determining the proper legal entity for your small business is one of the most important decisions you can make. Business Legal Issues provides an introduction to the different types of legal entities, including Sole Proprietor, Limited Liability Corporation (LLC), Partnership, and Corporation. Other legal issues surrounding the start-up of a small business will be covered, including taxes, liability issues, and the basic elements of a contract, collections, licenses, registrations, employment, property issues, leasing and insurance. This workshop is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges. Information will be provided by a local attorney with extensive experience in business law. Extra time will be given for Q & A, so come prepared! • Explore some of the legal issues surrounding the start-up of a small business, including the determination of legal structure, including: o Sole Proprietorship o Partnership o Corporation • Touch on legal requirements for starting a business • How to find information • Tips on how to work with an attorney
Speaker: SBDC Business Consultant
Fee: $ 30.00
Wednesday, March 25, 2015 2:00 PM to 5:00 PM
The course provides an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: SBDC and industry experts.
Fee: $ 45.00
Wednesday, March 25, 2015 5:00 PM to 8:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Business Legal Issues is an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: MI-SBDC Staff

Managing a Business

Thursday, March 12, 2015 8:15 AM to 12:00 PM, 12 sessions ending Thursday, December 10
This is the registration site for the PeerSpectives Roundtable in Livonia. The program will have twelve monthly meetings in the Schoolcraft VisTaTech Center in Livonia on the 2nd Thursday of each month. Meetings will be held at: Schoolcraft College VisTaTech Center Haggarty between 6 Mile and 7 Mile Livonia, Michigan Ph: 734-462-4438
Speaker: Phillip Rice - Facilitator, Richard King, Co-Facilitator
Fee: $ 1200.00
Wednesday, March 18, 2015 8:15 AM to 12:00 PM, 10 sessions ending Wednesday, December 16
This is the registration site for the PeerSpectives Roundtable in Oakland County. The program will have ten monthly meetings in Troy at City Hall on the 3rd Wednesday of each month. The two off months will be determined by the group at a regular meeting. Meetings will be held at: City Hall 500 W. Big Beaver Rd Troy, MI 48084 Ph: 248.524.3300
Speaker: Melissa Fennell - Facilitator, Richard King, Co-Facilitator
Fee: $ 1200.00

Marketing and Sales

Wednesday, March 11, 2015 2:00 PM to 4:30 PM
Part 2 of our Business 1-2-3 Training on March 11, 2015. This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business's customers - creating and keeping them.
Speaker: Laurie Lonsdorf, Senior Business Consultant
Thursday, March 12, 2015 1:00 PM to 3:00 PM
This presentation is a guide for small businesses that are beginners or have been using social media marketing, but need some tips to take them to an intermediate level. We will give you a closer look at the popular social media networks: Facebook, Twitter, LinkedIn, Pinterest and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. This is a lecture only seminar and doesn’t allow for hands-on practice.
Speaker: Candy Jones-Guerin, WebWorld Advantage
Tuesday, March 17, 2015 9:30 AM to 12:00 PM
For any small business to stand out from the competition, it’s essential to develop a strong, identifiable brand. This workshop will teach you what branding is and why it is so important for the success of your business. We'll give you the necessary tools for defining your company's brand personality, image, key message, taglines and more. You’ll come away with a strong framework for constructing your company’s own comprehensive brand.
Speaker: Laurie Lonsdorf, Senior Business Consultant
Wednesday, March 18, 2015 2:00 PM to 5:00 PM
The course presents practical applications of marketing concepts designed to help small businesses grow. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated with several examples of effective hands-on marketing techniques.
Speaker: SBDC and industry experts.
Fee: $ 45.00
Tuesday, March 24, 2015 4:00 PM to 7:00 PM, 1 sessions ending Thursday, March 26
Find out why Pinterest drives more web traffic than LinkedIn, Google+, and Twitter combined. And why average sales from Pinterest leads almost doubles those from Facebook. If you have considered using social media to market your brand online do not overlook Pinterest. It’s not just cupcakes and crafts anymore. Learn how to link Pinterest to your blog, website and other social networks, advertise and market your products for free, and build a loyal community of followers. Note: Session runs two days.
Fee: $ 90.00
Wednesday, March 25, 2015 1:00 PM to 3:30 PM
For any small business to stand out from the competition, it’s essential to develop a strong, identifiable brand. This workshop will teach you what branding is and why it is so important for the success of your business. We'll give you the necessary tools for defining your company's brand personality, image, key message, taglines and more. You’ll come away with a strong framework for constructing your company’s own comprehensive brand.
Speaker: Laurie Lonsdorf, SBDC Senior Business Consultant
Fee: $ 35.00
Tuesday, March 31, 2015 1:00 PM to 4:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Marketing Your Business", third course in the series, presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business’s customers – creating and keeping them.
Speaker: MI-SBDC Staff