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Thursday, April 30, 2015 8:30 AM to 12:00 PM
The Michigan Small Business Development Center and the West Coast Chamber of Commerce have assembled an experienced team of experts to discuss the many aspects of purchasing or selling a business. Buyers and sellers will separate into individual sessions targeting both tracks [sellers and buyers], followed by a session with buyers and sellers participating with a panel of experienced professionals. Focused sessions will cover specific challenges and opportunities. Who should attend? Business owners and others who desire to learn about acquiring or selling a business as well as accountants, attorneys, business brokers, financial planners, CEOs, CFOs, will gain much from this conference.
Speaker: Randy Rua, Rua Associates, Brian DeMaagd, Adamy Valuation, Brandon Maat, Rua and Associates, Haans Mulder, Cunningham Dalman, Neil DeBoer, DeBoer Baumann, Kevin Paul & Doug Holtrop, Mercantile Bank
Fee: $ 25.00
Tuesday, May 05, 2015 1:00 PM to 3:00 PM
Designed for individuals who want to increase their chances for successful self-employment, or business launch, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: SBDC
Tuesday, May 12, 2015 11:00 AM to 12:00 PM
Understand the transition planning process. What do you need to have in place to ensure a smooth transition that will maximize the value of your company? Will you sell or transfer? How much is your business worth? Who will be your successor? This webinar provides an overview of how your business can ensure its value through the development of a transition plan within a 3 – 5 year planning window. Succession, or how to successfully exit your business, is a topic every business owner needs to address. Plan your exit strategy long before it is needed! Registrants will receive a link to register for the webinar.
Location: Online
Tuesday, May 19, 2015 6:00 PM to 8:00 PM
Have you been considering business ownership as a career change, a supplemental income source or an additional layer of retirement security? Have you stopped short of looking into franchising because you think it’s all fast food, or it’s all too expensive? If so, this informative seminar may be for you. Brigitte Betser, franchise placement specialist with FranNet, will bust some common franchise myths, and enlighten you on the wide-range of categories and investment levels available today. She’ll also discuss the various entry strategies available in the world of franchising, ranging from single unit owner/operator to semi-absentee investor to regional developer. You’ll learn whether franchising could be a path for achieving your goals, and if so, how to go about finding the RIGHT fit for you! Following is a brief outline of the topics covered in this seminar: 1. General discussion of the reasons that compel individuals to start their own business in the first place. 2. A comparison of the pros and cons of starting a business from scratch, buying an existing business or starting a franchise. 3. How franchising can provide a desirable alternative to traditional employment by reducing the risk of ownership to an acceptable level through proven business systems, comprehensive training and ongoing support. 4. Basic information on franchising, including the range of industry categories, entry and long-term strategies, investment levels (starting as low as $50K) and fees. 5. The legal regulations governing franchising that protect the buyer. 6. A strategic approach to defining your personal business model, quantifying your returns and safely researching and selecting the business opportunity that’s right for you. 7. Growth trends and choices in franchising that offer stability and success in weak and strong economies. 8. A brief overview of steps consultants typically take in assisting individuals in the franchise search and why it’s helpful to use a consultant.
Speaker: Brigitte Betser, FranNet

Starting a Business

Tuesday, May 05, 2015 9:30 AM to 12:30 PM
This money savings series is a real value and includes the following 5 classes: Starting a Business Writing a Business Plan Marketing Your Business Financial Management Business Legal Issues
Speaker: SBDC staff and industry experts.
Fee: $ 200.00
Tuesday, May 05, 2015 9:30 AM to 12:30 PM
As an introductory session delivered in a workshop format, the course helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Speaker: SBDC staff and industry experts.
Fee: $ 35.00
Tuesday, May 05, 2015 10:00 AM to 12:30 PM
Starting a Business: A workshop to help you an aspiring entrepreneur assess your ability to lead and manage a company, as well as to help you evaluate market and sales potential for your products and services. The basics of business ownership and start-up issues are introduced, along with a presentation of the resources available to help you launch your new venture. To attend, please pre-register.
Speaker: SBDC Staff
Wednesday, May 06, 2015 9:00 AM to 11:00 AM
Are you wondering how to get started with market research? Have you heard of business databases but have no idea how to use them? Join us to get assistance with market research, business databases and more from the CADL Business Outreach Librarian. Learn about top market research tools, understanding your competition, your market size, and the best place to locate your business. There will be plenty of time for questions, brainstorming with Jessica or just learning about the local business groups in our area.
Speaker: Jessica Goodrich, Business Outreach Librarian
Wednesday, May 06, 2015 2:00 PM to 5:00 PM
You have a passion ... a hidden talent. Do you know what it takes to turn that skill into a successful business? Attend this seminar if you are an entrepreneur, new business owner, innovator or a 'closet' business person. Prepare to be informed, motivated, and focused on your business plan for action. The seminar is FREE and information - PRICELESS! This seminar is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. This introductory seminar helps aspiring entrepreneurs assess their abilities to lead and manage a company; as well as, evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to get started. For more information about the Michigan SBDC, business resources and other seminars, go to www.SBDCMichigan.org or call (989) 686-9597. Pre-registration is strongly recommended. This same seminar is offered multiple times and at different locations across the Great Lakes Bay Region to accommodate most everyone's schedule. Seminar is held in the library's lounge; use the Auditorium Entrance. Location Map: http://www.midland-mi.org/GraceDowLibrary/map.html You’re invited to find us on facebook at www.Facebook.com/MISBTDC.GreatLakesBay.
Speaker: MI-SBDC Certified Business Consultant and Grace A Dow Memorial Library Reference Librarian
Thursday, May 07, 2015 9:00 AM to 11:30 AM
This course is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started. There is no cost to attend; however, pre-registration is required.
Speaker: Joni Krolczyk, MI-SBDC Small Business Consultant
Thursday, May 07, 2015 6:00 PM to 7:00 PM
Starting a Business: This is an online webinar based workshop to assist aspiring entrepreneurs in assessing their ability to lead and manage a company, as well as to assist in evaluating market and sales potential for products and services. The basics of business ownership and start-up issues are introduced, along with a presentation of the resources available to help you launch your new venture.
Speaker: A Certified Small Business Development Consultant will facilitate the training.
Location: Online
Fee: $ 10.00
Friday, May 08, 2015 9:00 AM to 12:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Saturday, May 09, 2015 9:00 AM to 12:00 PM
"Starting a Business and Writing a Business Plan" is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started. The workshop will discuss each section of the business plan and how to start developing a start up cash flow.
Fee: $ 35.00
Tuesday, May 12, 2015 5:45 PM to 8:45 PM
WHO SHOULD ATTEND: This course is designed for individuals who are at the beginning stages of buying or starting their own business. Delivered in a workshop format, the basics of business ownership will be introduced. Aspiring entrepreneurs will assess their abilities to lead and manage a company, and consider the risks and feasibility of owning their own business. Resources for writing a business plan, calculating start-up costs, operating expense and tools for revenue forecasting will be explored. TOPICS INCLUDE: • Business Ownership Basics: Assessing your readiness for Entrepreneurship • Steps for Starting a Business: Utilizing the Start Up Checklist • Introduction to Writing a Business Plan: Tools and Templates • Start Up Calculator: Excel based tool for determining start-up costs, operating expenses and revenue forecasting • Next Steps: Local Resources and Recommendations
Speaker: SBDC Staff - Norma LaVallee
Fee: $ 30.00
Wednesday, May 13, 2015 6:00 PM to 8:30 PM
Starting a Business is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: SBDCMichigan Staff
Thursday, May 14, 2015 9:00 AM to 11:30 AM
This workshop is designed for individuals who are at the beginning stages of starting a business. It will help aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: Michigan SBDC Staff
Thursday, May 14, 2015 1:00 PM to 3:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Tuesday, May 19, 2015 9:00 AM to 11:00 AM
This course is designed for individuals who are considering self-employment, or are at the beginning stages of starting their business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Speaker: Kellie Hanford, Certified Business Consultant
Wednesday, May 20, 2015 1:00 PM to 4:00 PM
You have a passion ... a hidden talent. Do you know what it takes to turn that skill into a successful business? Attend this seminar if you are an entrepreneur, new business owner, innovator or a 'closet' business person. Prepare to be informed, motivated, and focused on your business plan for action. The seminar is FREE and information - PRICELESS! This seminar is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. This introductory seminar helps aspiring entrepreneurs assess their abilities to lead and manage a company; as well as, evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to get started. For more information about the Michigan SBDC, business resources and other seminars, go to www.SBDCMichigan.org or call (989) 686-9597. Pre-registration is strongly recommended. This same seminar is offered multiple times and at different locations across the Great Lakes Bay Region to accommodate most everyone's schedule. You’re invited to find us on facebook at www.Facebook.com/MISBTDC.GreatLakesBay.
Speaker: MI-SBDC Business Consultant; Alice & Jack Wirt Public Library Representative
Wednesday, May 20, 2015 5:30 PM to 8:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Thursday, May 21, 2015 9:30 AM to 12:00 PM
This workshop is designed for individuals who are at the beginning stages of starting a business. It will help aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: Michigan SBDC Staff
Thursday, May 21, 2015 3:00 PM to 5:00 PM
This course is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: SBDC and Fifth Third Bank
Thursday, May 21, 2015 5:30 PM to 8:30 PM
"Starting a Business and Writing a Business Plan" is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started. The workshop will discuss each section of the business plan and how to start developing a start up cash flow.
Speaker: John Schmitt
Thursday, May 21, 2015 6:00 PM to 8:00 PM
Are you an experienced professional with marketable skill sets looking for a new career avenue? Think about taking your expertise and becoming an independent consultant, freelancer, contractor or service provider. Explore the basics of business ownership including steps to form your business, startup costs, pricing and the rewards and pitfalls of working from home.
Speaker: Laurie Lonsdorf, Senior Business Consultant

Business Plan

Tuesday, April 28, 2015 9:00 AM to 11:30 AM
This course covers business planning in detail for individuals who want to increase their chances for successful self-employment or new business launch. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: Kellie Hanford, Certified Business Consultant
Thursday, April 30, 2015 1:00 PM to 4:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Writing a Business Plan", second in the series. For those at startup or early stage in their business, a pre-requisite to this class is "Starting a Business," which provides the tools, information, and instructions on preparing to write a plan, which may take several weeks prior to starting on a business plan. After attending “Starting a Business” it generally takes 4-6 weeks to complete the preparation needed to be ready for the “Writing a Business Plan” workshop. These and other “Venture Start” workshops are offered at multiple locations and dates around the region and the state. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: MI-SBDC Staff
Wednesday, May 06, 2015 6:00 PM to 8:30 PM
Writing a Business Plan is directed to those at startup or early stage in their business and is designed for individuals who want to increase their chances for self-employment success. This course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans will augment course material..
Speaker: SBDCMichigan Staff
Fee: $ 10.00
Thursday, May 07, 2015 9:30 AM to 12:30 PM
Designed for individuals who want to increase their chances for successful self-employment, the course covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBTDC online business plan tool.
Speaker: SBDC staff and industry experts.
Fee: $ 45.00
Wednesday, May 13, 2015 9:00 AM to 11:30 AM
This course covers business planning in detail for individuals who want to increase their chances for successful self-employment or new business launch. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: Kellie Hanford, Certified Business Consultant
Wednesday, May 13, 2015 11:30 AM to 12:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Writing a Business Plan", second in the series. For those at startup or early stage in their business, a pre-requisite to this class is "Starting a Business," which provides the tools, information, and instructions on preparing to write a plan, which may take several weeks prior to starting on a business plan. After attending “Starting a Business” it generally takes 4-6 weeks to complete the preparation needed to be ready for the “Writing a Business Plan” workshop. These and other “Venture Start” workshops are offered at multiple locations and dates around the region and the state. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: MI-SBDC Staff
Location: Online
Wednesday, May 20, 2015 1:00 PM to 3:00 PM
The workshop is designed for both start up and existing business owners. Training will focus on the importance of utilizing the business planning method. Topics will include a detailed discussion on: Legal Structures, Describing/defining the business products and services, management and employee planning, financial planning, keys to a successful business location, record keeping, identifying the target market, market analysis and developing a marketing plan.
Speaker: SBDC Regional Director Laura Marohnic and SBDC Consultant Lance Wolfe
Fee: $ 25.00
Tuesday, May 26, 2015 9:00 AM to 12:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Writing a Business Plan", second in the series. For those at startup or early stage in their business, a pre-requisite to this class is "Starting a Business," which provides the tools, information, and instructions on preparing to write a plan, which may take several weeks prior to starting on a business plan. After attending “Starting a Business” it generally takes 4-6 weeks to complete the preparation needed to be ready for the “Writing a Business Plan” workshop. These and other “Venture Start” workshops are offered at multiple locations and dates around the region and the state. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: MI-SBDC Staff

Financial and Accounting

Wednesday, April 29, 2015 9:30 AM to 12:30 PM
Know Your Numbers is ideal for any business owner, manager, and key staff who want to better understand financial statements and how to use them when making sound business decisions. The “numbers” are often the most confused and over-looked area when business owners aren’t sure how to relate them to day-to-day business operations. Identify opportunities and challenges as they relate to balance sheets and income statements, discuss proven ways to increase cash flow, apply breakeven analysis, and more. Small Business Development Center’s Growth Consultant, Carolyn Rourke, is a veteran at walking business owners through the ins and outs of these very basic but critical concepts and making the subject matter relatable and usable. LOCATION: Hagerty Conference Center, 715 E. Front Street, Traverse City COST & PRE-REGISTRATION: $29. For more information, pre-registration (required), and payment options, contact Tricia Stevens, SBDC Intake Specialist, at 231-922-3780 or triciastevens@networksnorthwest.org. Fifth Third Bank clients, please contact Tricia for tuition waiver information.
Speaker: Carolyn Rourke, Business Growth Specialist, Michigan Small Business Development Center
Fee: $ 29.00
Tuesday, May 05, 2015 9:00 AM to 12:00 PM
Know Your Numbers: Five Keys to Using Financial Statements to Maximize Cash Flow and Increase Access to Capital Who Should Attend: Business owners and key staff who want to have a better understanding of how to use their financial statements. The ideal participant in Know Your Numbers will have 2-3 years of financial history and be pursuing financing or having challenges with cash flow. Topics include how to: • Use your Balance Sheet and Income Statement in managing your business • Use break even analysis to improve your decision-making • Find the source of your cash flow problems • Increase your company’s cash flow • Get the banker on your side
Speaker: SBDC Staff
Fee: $ 25.00
Thursday, May 07, 2015 8:30 AM to 12:00 PM
Know Your Numbers: Five Keys to Using Financial Statements to Maximize Cash Flow and Increase Access to Capital Who Should Attend: Business owners and key staff who want to have a better understanding of how to use their financial statements. Topics include how to: Identify opportunities and challenges with your balance sheet and income statement Discuss the proven ways to increase your company’s cash flow Apply breakeven analysis to improve decision making Understand and plan the working capital to support your growth Strengthen the partnership with your lender
Speaker: MI-SBDC Staff
Thursday, May 07, 2015 9:30 AM to 12:30 PM
If you are serious about seeking financing for your business, you owe it to yourself to attend a Financing Roundtable presented by TEAM SBA. TEAM SBA consists of a preferred SBA lender, a business consultant, SBA economic development staff, and business owners like you. We'll debunk the myths and demystify the process of bank financing - in plain English. You will learn how your loan application will be analyzed, what underwriting criteria is used, and how banking regulations affect the decision. We will answer your questions based upon your business model. Over the last seven years, TEAM SBA has helped hundreds of entrepreneurs gain a better understanding of the financing process. In order to help you, we require you to have good credit, a solid business idea and some money to invest in your business. Please note: The SBA does not provide loan guarantees to real estate investment firms and this type of financing is not discussed at the roundtables. Locally sponsored by the U.S. Small Business Administration and the Michigan Small Business Development Center.
Speaker: Representatives from SBA (Small Business Administration), Local Lenders, SBDC Great Lakes Bay Region Business Consultants
Wednesday, May 13, 2015 6:00 PM to 8:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Financial Management" introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained, using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.
Speaker: Randy Filbrandt
Tuesday, May 19, 2015 9:30 AM to 12:30 PM
As an introductory seminar, the course covers the basics of financial management, including how to start an accounting system and how to apply the information from key financial statements to help you manage your business. Accounting language including debits and credits, preparation of the balance sheet and profit & loss statement are explained. Cash flow analysis and breakeven are also covered with specific small business examples.
Speaker: SBDC staff and industry experts.
Fee: $ 45.00
Tuesday, May 19, 2015 11:30 AM to 12:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Financial Management" introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained, using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.
Speaker: MI-SBDC Staff
Location: Online
Tuesday, May 19, 2015 5:00 PM to 8:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Financial Management" introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained, using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.
Speaker: MI-SBTDC Staff
Thursday, May 21, 2015 8:00 AM to 11:30 AM
WHO SHOULD ATTEND: Business owners and key staff who want to have a better understanding of how to use their financial statements to make informed business decisions. TOPICS INCLUDE: • Identify opportunities and challenges with your balance sheet and income statement • Discuss the proven ways to increase your company’s cash flow • Apply breakeven analysis to improve decision making • Understand and plan the working capital to support your growth • Strengthen the partnership with your lender Register Online at: https://bit.ly/1GubYc9 -or- Register by Email at: myuncker@mt-pleasant.net
Speaker: MI-SBDC, Marie Elliott & John Blossey, Fifth Third Bank
Fee: $ 15.00

Internet & Social Media

Wednesday, April 29, 2015 6:00 PM to 8:00 PM
This course is designed for entrepreneurs and business owners who are proficient with social media. Participants will gain a better understanding of the importance of integrating social media into their marketing strategy. An overview of social media platforms in addition to Facebook and Twitter and useful online tools will be presented as well.
Speaker: Leandra Williams, Stingray Advisory Group
Tuesday, May 05, 2015 11:00 AM to 12:00 PM
You’ve probably "tweeted", "Liked" and "Shared" at least one social media post. You may even understand the value social media can bring to your business. Now wondering "what's next"? In this session, we'll show you how to create and plan good content for your social media marketing campaigns, time management, and what kind of content to post on social media. Share strategies and best practices to get the most out of your social media activities. You’ll also get tips on how to tell if your social media activity is working. This program is being presented in collaboration with Constant Contact. Registrants will receive a link to register for the webinar.
Location: Online
Tuesday, May 19, 2015 11:00 AM to 12:00 PM
What should your website look like? Before you can answer this question you need to know what role the internet should play in building your business. This webinar will help you understand the role online presence has within your overall marketing strategy. Topics include: • Traditional versus electronic marketing tools • Determining marketing communication strategies • Reaching your target markets electronically • Website objectives • Website design • Website effectiveness
Location: Online

Legal

Tuesday, April 28, 2015 11:30 AM to 12:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Business Legal Issues is an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: MI-SBTDC Staff
Location: Online
Thursday, May 14, 2015 9:30 AM to 12:30 PM
The course provides an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: SBDC staff and industry experts.
Fee: $ 45.00

Marketing and Sales

Tuesday, April 28, 2015 6:00 PM to 8:30 PM
Marketing Your Business presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business's customers---creating and keeping them.
Speaker: SBDCMichigan Staff
Fee: $ 10.00
Wednesday, April 29, 2015 5:00 PM to 8:00 PM
Social Media and Website marketing can be confusing and is often an overused term in business. But when utilized correctly and efficiently, they can be a POWERFUL marketing tool. This seminar will provide you with an overview of the basics along with some tools and strategies for developing your social media marketing plan. The seminar will provide ongoing Q&A opportunities and will cover the following topics: The value of an effective website for your business The latest website development technologies and how businesses are benefitting from them How to truly gauge the traffic and success of your website Effective digital marketing, branding, and promotion Social media marketing and each one's possible value to your business Search Engine Optimization facts and fiction What is a blog and should I be doing it. (Hint: Yes!) Free and low cost web tools for business process automation and enhanced engagement with your clients
Wednesday, April 29, 2015 6:00 PM to 8:00 PM
The course presents practical applications of marketing concepts designed to help small businesses grow. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated with several examples of effective hands-on marketing techniques.
Speaker: Laura Holmes
Thursday, April 30, 2015 6:00 PM to 8:00 PM
Digital marketing can be complex, costly and often ineffective – but it doesn’t have to be! In this seminar we will discuss digital marketing trends impacting your business in 2015 including: social media marketing, reputation management, trends in SEO you may have not have heard of before, and information about online directories like Google+ and Yelp.
Speaker: Presenters from Radio One & Radiate Media
Wednesday, May 06, 2015 7:00 PM to 8:30 PM
Learn how to research your market, customers, and competitors in this series on market research.
Tuesday, May 12, 2015 9:30 AM to 12:00 PM
This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business's customers - creating and keeping them.
Speaker: Laurie Lonsdorf, Senior Business Consultant
Tuesday, May 12, 2015 9:30 AM to 12:30 PM
The course presents practical applications of marketing concepts designed to help small businesses grow. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated with several examples of effective hands-on marketing techniques.
Speaker: SBDC staff and industry experts.
Fee: $ 45.00
Wednesday, May 13, 2015 7:00 PM to 8:30 PM
Learn how to research your market, customers, and competitors in this series on market research. Learn how to use the Business Decision database to find customer demographics and how to prepare a customer profile.
Wednesday, May 20, 2015 7:00 PM to 8:30 PM
Learn how to research your market, customers, and competitors in this series on market research. Learn how to research your competitors using the Reference USA database and how to prepare a competitor profile.
Tuesday, May 26, 2015 11:30 AM to 12:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Marketing Your Business", third course in the series, presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business’s customers – creating and keeping them.
Speaker: MI-SBDC Staff
Location: Online

Start Smart Online

Wednesday, May 06, 2015 11:00 AM to 12:00 PM, 6 sessions ending Wednesday, June 10
Start Smart Online is a six-week training program focused on starting new businesses quickly. This fast-paced webinar series guides you through the key steps to launch: • Entrepreneur’s Assessment • Business Planning • Marketing • Financials • Getting Financed • Building Your Team The program uses the Business Model Canvas approach to business planning and is led by experienced small business experts, with a multitude of resources. The $99 fee includes weekly, hour-long live webinars. You will have access to an SBDC consultant (at no cost in your area) to help you customize and implement your plan. All sessions are held on Wednesdays, 11 am – 12 pm. Goal is to launch your business in six weeks. For questions, please email sbdc@gvsu.edu.
Location: Online
Fee: $ 99.00