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Tuesday, April 14, 2015 10:00 AM to 12:00 PM
This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business’s customers – creating and keeping them.
Speaker: Rob McCarty, The Image Shoppe
Thursday, April 16, 2015 9:00 AM to 1:00 PM
Five Keys is designed for business owners and key staff who want to have a better understanding of how to use their financial statements. The course will identify opportunities and challenges with your balance sheet and income statement, discuss proven ways to increase your company’s cash flow, apply breakeven analysis to improve decision making, help you understand and plan the working capital to support your growth, and strengthen the partnership with your lender.
Speaker: Carolyn Rourke, SBDC Growth Consultant
Fee: $ 25.00
Tuesday, April 21, 2015 4:00 PM to 6:00 PM
In partnership with the Federal Reserve Bank’s Money Smart Week initiative in Michigan, the MI-SBDC at Schoolcraft College is hosting the Small Biz Buzz: A Next Step Forum for Small Business - 9 Experts, 2 Hours, 1 Goal: Your Business Success. The Small Biz Buzz Forum is a free event designed specifically to meet the needs of small businesses and entrepreneurs. The event will give attendees access to 9 different experts on topics that include: • funding sources for different business cycles (micro lending, crowd funding and traditional lending) • legal (pitfalls, opportunities and proper structure) • bookkeeping/accounting (how to maximize your cash flow) • marketing strategies (maximizing social media and developing traditional campaigns) • benefits (determining when and if to offer health/life and how) • retirement plans (different strategies and what plans fit your business as you grow). Set in a unique format; a cross between a round-robin and speed dating, attendees can choose which topics interest them and visit up to six stations during the event. All presentations will be educational and non-commercial; supplemental materials will be available during the event.
Speaker: Industry experts.
Thursday, April 30, 2015 8:30 AM to 12:00 PM
The Michigan Small Business Development Center and West Coast Chamber of Commerce have assembled an experienced team of experts to discuss the many aspects of purchasing or selling a business. Buyers and sellers will separate into individual sessions targeting both tracks [sellers and buyers], followed by a session with buyers and sellers participating with a panel of experienced professionals. Focused sessions will cover specific challenges and opportunities. Who should attend? Business owners and others who desire to learn about acquiring or selling a business as well as accountants, attorneys, business brokers, financial planners, CEOs, CFOs, will gain much from this conference.
Speaker: Randy Rua, Rua and Associates, Brian DeMaagd, Adamy Valuation, Brandon Maat, Rua and Associates,Haans Mulder, Cunningham Dalman
Fee: $ 25.00

Starting a Business

Thursday, April 02, 2015 6:00 PM to 8:30 PM
You have a passion ... a hidden talent. Do you know what it takes to turn that skill into a successful business? Attend this seminar if you are an entrepreneur, new business owner, innovator or a 'closet' business person. Prepare to be informed, motivated, and focused on your business plan for action. The seminar is FREE and information - PRICELESS! This seminar is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. This introductory seminar helps aspiring entrepreneurs assess their abilities to lead and manage a company; as well as, evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to get started. For more information about the Michigan SBDC, business resources and other seminars, go to www.SBDCMichigan.org or call (989) 686-9597. Pre-registration is strongly recommended. This same seminar is offered multiple times and at different locations across the Great Lakes Bay Region to accommodate most everyone's schedule. Seminar is held in the library's lounge; use the Auditorium Entrance. Location Map: http://www.midland-mi.org/GraceDowLibrary/map.html You’re invited to find us on facebook at www.Facebook.com/MISBTDC.GreatLakesBay.
Speaker: MI-SBDC Certified Business Consultant and Grace A Dow Memorial Library Reference Librarian
Tuesday, April 07, 2015 10:30 AM to 1:30 PM
Starting a Business: A workshop to help you an aspiring entrepreneur assess your ability to lead and manage a company, as well as to help you evaluate market and sales potential for your products and services. The basics of business ownership and start-up issues are introduced, along with a presentation of the resources available to help you launch your new venture. To attend, please pre-register.
Speaker: SBDC Staff
Tuesday, April 07, 2015 6:00 PM to 8:00 PM
This course is designed for individuals who are considering self-employment, or are at the beginning stages of starting their business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Speaker: Kellie Hanford, Certified Business Consultant
Wednesday, April 08, 2015 9:00 AM to 11:00 AM
Are you wondering how to get started with market research? Have you heard of business databases but have no idea how to use them? Join us to get assistance with market research, business databases and more from the CADL Business Outreach Librarian. Learn about top market research tools, understanding your competition, your market size, and the best place to locate your business. There will be plenty of time for questions, brainstorming with Jessica or just learning about the local business groups in our area.
Speaker: Jessica Goodrich, Business Outreach Librarian
Thursday, April 09, 2015 9:00 AM to 11:30 AM
This workshop is designed for individuals who are at the beginning stages of starting a business. It will help aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: Michigan SBDC Staff
Thursday, April 09, 2015 5:45 PM to 8:45 PM
WHO SHOULD ATTEND: This course is designed for individuals who are considering self-employment or are at the beginning stages of buying or starting their own business. Delivered in a workshop format, the basics of business ownership will be introduced. Aspiring entrepreneurs will assess their abilities to lead and manage a company, and consider the risks and feasibility of owning their own business. Resources for writing a business plan, calculating start-up costs, operating expense and tools for revenue forecasting will be explored. TOPICS INCLUDE: • Business Ownership Basics: Assessing your readiness for entrepreneurship • Steps for Starting a Business: Utilizing the Start Up Checklist • Introduction to Writing a Business Plan: Tools and Templates • Start Up Calculator: Tool to determine start-up costs, operating expenses and revenue forecasting • Next Steps: Resources and Recommendations
Speaker: SBDC Certified Business Consultant
Thursday, April 09, 2015 5:45 PM to 8:45 PM
WHO SHOULD ATTEND: This course is designed for individuals who are considering self-employment or are at the beginning stages of buying or starting their own business. Delivered in a workshop format, the basics of business ownership will be introduced. Aspiring entrepreneurs will assess their abilities to lead and manage a company, and consider the risks and feasibility of owning their own business. Resources for writing a business plan, calculating start-up costs, operating expense and tools for revenue forecasting will be explored. TOPICS INCLUDE: • Business Ownership Basics: Assessing your readiness for entrepreneurship • Steps for Starting a Business: Utilizing the Start Up Checklist • Introduction to Writing a Business Plan: Tools and Templates • Start Up Calculator: Tool to determine start-up costs, operating expenses and revenue forecasting • Next Steps: Resources and Recommendations
Speaker: Norma LaVallee
Thursday, April 09, 2015 6:00 PM to 7:00 PM
Starting a Business: This is an online webinar based workshop to assist aspiring entrepreneurs in assessing their ability to lead and manage a company, as well as to assist in evaluating market and sales potential for products and services. The basics of business ownership and start-up issues are introduced, along with a presentation of the resources available to help you launch your new venture.
Speaker: A Certified Small Business Development Consultant will facilitate the training.
Location: Online
Fee: $ 10.00
Thursday, April 09, 2015 6:00 PM to 9:00 PM
As an introductory session delivered in a workshop format, the course helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Speaker: SBDC and industry experts.
Fee: $ 35.00
Friday, April 10, 2015 9:00 AM to 12:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Tuesday, April 14, 2015 5:30 PM to 8:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Wednesday, April 15, 2015 1:00 PM to 4:00 PM
You have a passion ... a hidden talent. Do you know what it takes to turn that skill into a successful business? Attend this seminar if you are an entrepreneur, new business owner, innovator or a 'closet' business person. Prepare to be informed, motivated, and focused on your business plan for action. The seminar is FREE and information - PRICELESS! This seminar is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. This introductory seminar helps aspiring entrepreneurs assess their abilities to lead and manage a company; as well as, evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to get started. For more information about the Michigan SBDC, business resources and other seminars, go to www.SBDCMichigan.org or call (989) 686-9597. Pre-registration is strongly recommended. This same seminar is offered multiple times and at different locations across the Great Lakes Bay Region to accommodate most everyone's schedule. You’re invited to find us on facebook at www.Facebook.com/MISBTDC.GreatLakesBay.
Speaker: MI-SBDC Business Consultant and Hoyt Library Reference Librarian
Thursday, April 16, 2015 2:30 PM to 5:30 PM
Meet with successful franchisors and the franchise experts of Frannet of Michigan about several premier franchise companies that are poised for continued expansion in our state. You will have the opportunity to talk with franchise development executives and a franchise financing expert who will discuss your funding options and help you determine if franchising is right for you. A representative from the SBDC will also be present to answer your start-up business questions and provide additional resources. Light refreshments provided.
Speaker: Brigitte Betser, Frannet of Michigan, & Successful Franchisors & several Franchise Companies
Thursday, April 16, 2015 3:00 PM to 5:00 PM
This course is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: SBDC and Fifth Third Bank
Tuesday, April 21, 2015 6:00 PM to 8:30 PM
Discover resources available that can help you make informed decisions about your business’ future. The Portage District Library will share how to use their business collection to locate market research information. Learn how to determine your target market, estimate the size and locate your competition along with other information that will impact your business. Business research classes are presented by Nicolette Warisse Sosulski, Business Librarian at the Portage District Library.
Speaker: Nicolette Warisse Sosulski, Business Librarian at the Portage District Library
Wednesday, April 22, 2015 3:00 PM to 6:00 PM
This workshop, "Starting a Business" is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started. This workshop is required before scheduling for individual counseling on starting a business.
Speaker: Joni Krolczyk, MI-SBDC Small Business Consultant
Thursday, April 23, 2015 9:30 AM to 12:00 PM
This workshop is designed for individuals who are at the beginning stages of starting a business. It will help aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: Michigan SBDC Staff
Thursday, April 23, 2015 12:00 PM to 1:00 PM
Starting a Business: This is an online webinar based workshop to assist aspiring entrepreneurs in assessing their ability to lead and manage a company, as well as to assist in evaluating market and sales potential for products and services. The basics of business ownership and start-up issues are introduced, along with a presentation of the resources available to help you launch your new venture.
Speaker: A Certified Small Business Development Consultant will facilitate the training.
Location: Online
Fee: $ 10.00
Friday, April 24, 2015 9:00 AM to 12:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff

Business Plan

Wednesday, April 01, 2015 6:00 PM to 8:00 PM
Designed for individuals who want to increase their chances for successful self-employment, or business launch, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: John Brocci, SCORE
Wednesday, April 15, 2015 11:30 AM to 12:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Writing a Business Plan", second in the series. For those at startup or early stage in their business, a pre-requisite to this class is "Starting a Business," which provides the tools, information, and instructions on preparing to write a plan, which may take several weeks prior to starting on a business plan. After attending “Starting a Business” it generally takes 4-6 weeks to complete the preparation needed to be ready for the “Writing a Business Plan” workshop. These and other “Venture Start” workshops are offered at multiple locations and dates around the region and the state. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: MI-SBDC Staff
Location: Online
Thursday, April 16, 2015 5:00 PM to 8:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Writing a Business Plan", second in the series. For those at startup or early stage in their business, a pre-requisite to this class is "Starting a Business," which provides the tools, information, and instructions on preparing to write a plan, which may take several weeks prior to starting on a business plan. After attending “Starting a Business” it generally takes 4-6 weeks to complete the preparation needed to be ready for the “Writing a Business Plan” workshop. These and other “Venture Start” workshops are offered at multiple locations and dates around the region and the state. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: MI-SBDC Staff
Thursday, April 16, 2015 6:00 PM to 9:00 PM
Designed for individuals who want to increase their chances for successful self-employment, the course covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBTDC online business plan tool.
Speaker: SBDC and industry experts.
Fee: $ 45.00
Wednesday, April 22, 2015 5:30 PM to 8:00 PM
This workshop is a must attend for the person considering a food service business. Discover what it takes to start and run a restaurant from setting the culture to setting up a cash flow. Topics to be covered include a review of licensing requirements, buying equipment, creating a menu and what to consider when looking for a space and the costs of building out the space. This class is also great for those planning to open a coffee shop, catering or other type of food service business. Room #1455
Speaker: John Schmitt
Fee: $ 35.00
Tuesday, April 28, 2015 9:00 AM to 11:30 AM
This course covers business planning in detail for individuals who want to increase their chances for successful self-employment or new business launch. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: Kellie Hanford, Certified Business Consultant
Wednesday, April 29, 2015 1:00 PM to 3:00 PM
The workshop is designed for both start up and existing business owners. Training will focus on the importance of utilizing the business planning method. Topics will include a detailed discussion on: Legal Structures, Describing/defining the business products and services, management and employee planning, financial planning, keys to a successful business location, record keeping, identifying the target market, market analysis and developing a marketing plan.
Speaker: SBDC Regional Director Laura Marohnic and SBDC Consultant Lance Wolfe
Fee: $ 25.00
Thursday, April 30, 2015 1:00 PM to 4:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Writing a Business Plan", second in the series. For those at startup or early stage in their business, a pre-requisite to this class is "Starting a Business," which provides the tools, information, and instructions on preparing to write a plan, which may take several weeks prior to starting on a business plan. After attending “Starting a Business” it generally takes 4-6 weeks to complete the preparation needed to be ready for the “Writing a Business Plan” workshop. These and other “Venture Start” workshops are offered at multiple locations and dates around the region and the state. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: MI-SBDC Staff

Financial and Accounting

Wednesday, April 01, 2015 2:00 PM to 5:00 PM
As an introductory seminar, the course covers the basics of financial management, including how to start an accounting system and how to apply the information from key financial statements to help you manage your business. Accounting language including debits and credits, preparation of the balance sheet and profit & loss statement are explained. Cash flow analysis and breakeven are also covered with specific small business examples.
Speaker: SBDC and industry experts.
Fee: $ 45.00
Tuesday, April 07, 2015 1:00 PM to 4:30 PM
The purpose of Know Your Numbers: Five Keys to Using Financial Statements is to assist business owners to understand and use their financial information to change and grow their company. The ideal participant in Know Your Numbers: Five Keys to Using Financial Statements will have 2-3 years of financial history and either be pursuing financing or having challenges with cash flow. Who should attend: CEOs and owners of businesses with three or more years of financial history who want to have a better understanding of how to use their financial statements to make better business decisions. Topics include how to: • Use your Balance Sheet and Income Statement in managing your business • Use breakeven analysis to improve decision-making • Find the source of cash flow problems • Increase your company’s cash flow • Get the banker on your side
Speaker: MI-SBDC Staff
Fee: $ 25.00
Tuesday, April 14, 2015 9:00 AM to 12:00 PM
What’s the secret to getting a business loan? Attend this free Financing Roundtable and find out how banks look at your application, what you can do to improve your chances for a loan, and how SBA loan guarantee programs can help you get the financing you need. This session is best suited to those who have good credit, a solid business idea, and some money to invest in their business. NOTE: Because the SBA does not provide loan guarantees to real estate investment firms, including purchasing and rehabbing houses for resale, this type of financing is not discussed at the roundtables.
Speaker: Tom Donaldson, Director, Capital Region SBDC
Tuesday, April 21, 2015 8:30 AM to 12:30 PM
Know Your Numbers: Five Keys to Using Financial Statements to Maximize Cash Flow and Increase Access to Capital Who Should Attend: Business owners and key staff who want to have a better understanding of how to use their financial statements. The ideal participant in Fiscal Fitness will have 2-3 years of financial history and be pursuing financing or having challenges with cash flow. Topics include how to: • Use your Balance Sheet and Income Statement in managing your business • Use break even analysis to improve your decision-making • Find the source of your cash flow problems • Increase your company’s cash flow • Get the banker on your side
Speaker: SBDC and industry experts.
Fee: $ 25.00
Tuesday, April 21, 2015 11:30 AM to 12:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Financial Management" introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained, using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.
Speaker: MI-SBDC Staff
Location: Online
Wednesday, April 22, 2015 8:00 AM to 12:00 PM
Know Your Numbers: Five Keys to Using Financial Statements to Maximize Cash Flow and Increase Access to Capital. Who Should Attend: Business owners and key staff who want to have a better understanding of how to use their financial statements. The ideal participant in Know Your Numbers will have 1-3 years of financial history and be pursuing financing or having challenges with cash flow. Topics include how to: • Use your Balance Sheet and Income Statement in managing your business • Use break even analysis to improve your decision-making • Find the source of your cash flow problems • Budget for sales growth • Get the banker on your side Veterans and Fifth Third clients are free, please call (517) 483-1921 for your registration.
Speaker: Tom Donaldson, SBDC Regional Director and Kent Coenen, Fifth Third Bank Representative
Fee: $ 10.00
Wednesday, April 22, 2015 8:30 AM to 12:00 PM
The purpose of Fiscal Fitness is to assist business owners understand and use their financial information to change and grow their company. The ideal participant in Fiscal Fitness will have 2-3 years of financial history, pursuing financing, challenges with cash flow or selling their business. Who should attend? CEOs and CFOs of businesses with at least three years of financial history who want to have a better understanding of how to use their financial statements to make better business decisions. Topics include: • Identifying problems using your Balance Sheet and Income Statement • Proven ways to increase your company’s cash flow • Using breakeven analysis to improve decision-making • Planning the working capital to support your growth • Keeping the banker on your side Thanks to the support of Fifth Third Bank the $25 registration fee is waived and this training event is now free. Registration is still required.
Speaker: MI-SBDC Consultant: James Rowley
Wednesday, April 22, 2015 9:30 AM to 12:00 PM
Before you apply for a business loan, first attend a free financing roundtable. We will debunk the myths and demystify the process of small business financing. The "team" is a banker, an SBA representative, an SBA business counselor, and business owners like you. You will get first hand information on what credit criteria your banker has. The team will answer all of your financing questions and give you advice on what steps to take to achieve your goal of starting or expanding a business. We will explain how the SBA loan guarantee can work for you. The roundtables are best suited for those who have good credit, a solid business idea, and some money to invest in the business.
Wednesday, April 22, 2015 10:30 AM to 12:30 PM
Held at the Novi Public Library at 45255 W. 10 Mile, Novi, MI 48375. Are you in need of a small business loan or line of credit? Then our workshop is for you! Learn directly from financial institutions and small business consultants about: • What is necessary to obtain financing • The key elements of a loan package • Options available for financing Let us answer your questions and provide you with essential information to achieve your goal of starting a business or growing your existing business. Lenders in attendance may include: First Merit Bank, Fifth Third Bank, PNC Bank, Michigan Certified Development Corporation, Community Alliance Credit Union, Comerica Bank, Great Lakes Business Credit, Hennessey Captial, Huntington Bank, Level One Bank, and Lotus Bank.
Speaker: SBA
Wednesday, April 22, 2015 6:00 PM to 7:30 PM
Microloans can be a solution for those businesses needing a modest infusion of capital or for those who face obstacles in accessing a loan through a commercial lender. Join us to find out how microloans can be a tool for you and your business in establishing credit worthiness. Learn how these financial instruments can benefit you and your business. Gain an understanding of the application and process for obtaining a microloan including uses of the funds.
Speaker: Denise Peek, The Entrepreneur Institute
Thursday, April 23, 2015 1:00 PM to 4:00 PM
Are you a new or existing small business owner who will be seeking bank financing in the near future? Get the inside scoop from the SBA and local financial institutions on what criteria they are looking for from you! Have your questions answered directly by a team of experts. This course is designed for new and existing small business owners and lending professionals who are interested in learning about lending in today's market. Topics include: How loan applications are analyzed, what bankers require for approval, and how banking regulations affect decisions.
Wednesday, April 29, 2015 9:30 AM to 12:30 PM
Know Your Numbers is ideal for any business owner, manager, and key staff who want to better understand financial statements and how to use them when making sound business decisions. The “numbers” are often the most confused and over-looked area when business owners aren’t sure how to relate them to day-to-day business operations. Identify opportunities and challenges as they relate to balance sheets and income statements, discuss proven ways to increase cash flow, apply breakeven analysis, and more. Small Business Development Center’s Growth Consultant, Carolyn Rourke, is a veteran at walking business owners through the ins and outs of these very basic but critical concepts and making the subject matter relatable and usable. LOCATION: Hagerty Conference Center, 715 E. Front Street, Traverse City COST & PRE-REGISTRATION: $29. For more information, pre-registration (required), and payment options, contact Tricia Stevens, SBDC Intake Specialist, at 231-922-3780 or triciastevens@networksnorthwest.org. Fifth Third Bank clients, please contact Tricia for tuition waiver information.
Speaker: Carolyn Rourke, Business Growth Specialist, Michigan Small Business Development Center
Fee: $ 29.00

Internet & Social Media

Tuesday, April 07, 2015 11:00 AM to 12:00 PM
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look as to why you should use social media. Identify the top social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You'll also learn why social media and email must be used together. This program is being presented in collaboration with Constant Contact.
Location: Online
Tuesday, April 21, 2015 11:00 AM to 12:00 PM
Attend the webinar that demonstrates Google’s most valuable tools for understanding, tracking, and connecting with your customers online. • Find out how to take advantage of online tools to run and promote your business • Learn more about Google's top tools for small businesses, including Google+, Google AdWords, Google Analytics, and Google Apps • Discover how to get found and attract customers
Location: Online
Wednesday, April 29, 2015 6:00 PM to 8:00 PM
This course is designed for entrepreneurs and business owners who are proficient with social media. Participants will gain a better understanding of the importance of integrating social media into their marketing strategy. An overview of social media platforms in addition to Facebook and Twitter and useful online tools will be presented as well.
Speaker: Leandra Williams, Stingray Advisory Group

Legal

Thursday, April 09, 2015 2:30 PM to 4:30 PM
Ready to launch your business as a sole proprietor or LLC? Been putting off the paperwork? Then you need this hands-on walk through of the steps needed to form and register a business, get your Employer Identification Number (EIN), etc.
Speaker: Russell D. Brown, Esq. | Attorney & Counselor | R.D. Brown, PLC
Wednesday, April 15, 2015 6:00 PM to 8:00 PM
This course is an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: Will Meier, Parmenter O'Toole Law Jeff Jacobsen, Parmenter O'Toole Law

Managing a Business

Monday, April 20, 2015 9:00 AM to 11:00 AM
The Michigan Women’s Business Council invites women business owners to learn what it means to be certified as a Women’s Business Enterprise. If you have a product or service that you would like to market to American corporations, here is your chance to explore certification. In the seminar, attendees will learn: What is involved in the certification process How to complete the application package How to become part of a national database of certified women business enterprises If you will benefit from being certified Other resources available for small business The Michigan Women’s Business Council is the Michigan certifying partner of the Women’s Business Enterprise National Council (WBENC), a national, certifying body recognized by major American corporations. The Michigan Women’s Business Council is a program of the Center for Empowerment and Economic Development (CEED), an SBA Women’s Business Center. For more information or to register, please call CEED at (734) 677-1400.
Speaker: SBA
Fee: $ 25.00

Marketing and Sales

Tuesday, April 07, 2015 5:00 PM to 8:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Marketing Your Business", third course in the series, presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business’s customers – creating and keeping them.
Speaker: MI-SBDC Staff
Tuesday, April 14, 2015 8:00 AM to 9:30 AM
What is the road to sales revenue growth? Many companies have experienced stagnant sales or even declines over the past few years. Are you sick of waiting for the economy to rebound? Join us for this session where we’ll guide you through practical strategies to grow your sales both in the short term and long term with an emphasis on what you can do right now with limited resources. Topics will include: markets, customers, sales management, product lines and diversification.
Speaker: Tom McCallion, Growth Specialist, Small Business Development Center
Thursday, April 23, 2015 10:00 AM to 12:00 PM
New to Email Marketing? This seminar will present a live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. You will learn the basics of setting up your account, creating an email campaign and editing a template, branding your emails with your logo, colors and photos, creating content that people will want to receive and read, tracking and interpreting your results and much more. This is a lecture only seminar and doesn’t allow for hands-on practice.
Speaker: Candy Jones-Geurin, WebWorld Advantage
Tuesday, April 28, 2015 6:00 PM to 8:30 PM
Marketing Your Business presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business's customers---creating and keeping them.
Speaker: SBDCMichigan Staff
Fee: $ 10.00
Wednesday, April 29, 2015 5:00 PM to 8:00 PM
Social Media and Website marketing can be confusing and is often an overused term in business. But when utilized correctly and efficiently, they can be a POWERFUL marketing tool. This seminar will provide you with an overview of the basics along with some tools and strategies for developing your social media marketing plan. The seminar will provide ongoing Q&A opportunities and will cover the following topics: The value of an effective website for your business The latest website development technologies and how businesses are benefitting from them How to truly gauge the traffic and success of your website Effective digital marketing, branding, and promotion Social media marketing and each one's possible value to your business Search Engine Optimization facts and fiction What is a blog and should I be doing it. (Hint: Yes!) Free and low cost web tools for business process automation and enhanced engagement with your clients
Wednesday, April 29, 2015 6:00 PM to 8:00 PM
The course presents practical applications of marketing concepts designed to help small businesses grow. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated with several examples of effective hands-on marketing techniques.
Speaker: Laura Holmes
Thursday, April 30, 2015 6:00 PM to 8:00 PM
Digital marketing can be complex, costly and often ineffective – but it doesn’t have to be! In this seminar we will discuss digital marketing trends impacting your business in 2015 including: social media marketing, reputation management, trends in SEO you may have not have heard of before, and information about online directories like Google+ and Yelp.
Speaker: Presenters from Radio One & Radiate Media