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Starting a Business

Tuesday, June 02, 2015 10:00 AM to 12:30 PM
Starting a Business: A workshop to help you an aspiring entrepreneur assess your ability to lead and manage a company, as well as to help you evaluate market and sales potential for your products and services. The basics of business ownership and start-up issues are introduced, along with a presentation of the resources available to help you launch your new venture. To attend, please pre-register.
Speaker: SBDC Staff
Tuesday, June 02, 2015 6:00 PM to 9:00 PM
The Starting a Business Workshop is intended for individuals in the beginning stages of starting a business, in need of accessing capital, or simply considering self-employment. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started. The workshop features instruction by a Certified Small Business Consultant. This workshop is a pre-requisite to meeting with a consultant one-on-one. There is no cost to attend; however, pre-registration is required.
Speaker: Walter Muellenhagen MI-SBDC Small Business Consultant
Tuesday, June 09, 2015 5:45 PM to 8:45 PM
WHO SHOULD ATTEND: This course is designed for individuals who are at the beginning stages of buying or starting their own business. Delivered in a workshop format, the basics of business ownership will be introduced. Aspiring entrepreneurs will assess their abilities to lead and manage a company, and consider the risks and feasibility of owning their own business. Resources for writing a business plan, calculating start-up costs, operating expense and tools for revenue forecasting will be explored. TOPICS INCLUDE: • Business Ownership Basics: Assessing your readiness for Entrepreneurship • Steps for Starting a Business: Utilizing the Start Up Checklist • Introduction to Writing a Business Plan: Tools and Templates • Start Up Calculator: Excel based tool for determining start-up costs, operating expenses and revenue forecasting • Next Steps: Local Resources and Recommendations
Speaker: SBDC Staff - Norma LaVallee
Fee: $ 30.00
Tuesday, June 09, 2015 6:00 PM to 8:30 PM
Discover resources available that can help you make informed decisions about your business’ future. The Portage District Library will share how to use their business collection to locate market research information. Learn how to determine your target market, estimate the size and locate your competition along with other information that will impact your business. Business research classes are presented by Nicolette Warisse Sosulski, Business Librarian at the Portage District Library.
Speaker: Nicolette Warisse Sosulski, Business Librarian at the Portage District Library
Thursday, June 11, 2015 8:00 AM to 5:30 PM
8:00 AM - 8:30 AM: Registration 8:30 AM - 9:00 AM: Welcome and Guest Speaker 9:00 AM - 12:00 PM: Breakout Sessions 12:00 PM - 12:45 PM: Lunch – Panel Discussion 12:45 PM - 3:45 PM: Breakout Sessions 4:00 PM – 5:30 PM: Meet the Lenders
Thursday, June 11, 2015 9:00 AM to 11:30 AM
This workshop is designed for individuals who are at the beginning stages of starting a business. It will help aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: Michigan SBDC Staff
Thursday, June 11, 2015 4:00 PM to 7:00 PM
As an introductory session delivered in a workshop format, the course helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Speaker: SBDC staff and industry experts.
Fee: $ 35.00
Thursday, June 11, 2015 5:45 PM to 8:45 PM
WHO SHOULD ATTEND: This course is designed for individuals who are considering self-employment or are at the beginning stages of buying or starting their own business. Delivered in a workshop format, the basics of business ownership will be introduced. Aspiring entrepreneurs will assess their abilities to lead and manage a company, and consider the risks and feasibility of owning their own business. Resources for writing a business plan, calculating start-up costs, operating expense and tools for revenue forecasting will be explored. TOPICS INCLUDE: • Business Ownership Basics: Assessing your readiness for entrepreneurship • Steps for Starting a Business: Utilizing the Start Up Checklist • Introduction to Writing a Business Plan: Tools and Templates • Start Up Calculator: Tool to determine start-up costs, operating expenses and revenue forecasting • Next Steps: Resources and Recommendations
Speaker: SBDC Certified Business Consultant
Thursday, June 11, 2015 6:00 PM to 8:30 PM
You have a passion ... a hidden talent. Do you know what it takes to turn that skill into a successful business? Attend this seminar if you are an entrepreneur, new business owner, innovator or a 'closet' business person. Prepare to be informed, motivated, and focused on your business plan for action. The seminar is FREE and information - PRICELESS! This seminar is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. This introductory seminar helps aspiring entrepreneurs assess their abilities to lead and manage a company; as well as, evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to get started. For more information about the Michigan SBDC, business resources and other seminars, go to www.SBDCMichigan.org or call (989) 686-9597. Pre-registration is strongly recommended. This same seminar is offered multiple times and at different locations across the Great Lakes Bay Region to accommodate most everyone's schedule. Seminar is held in the library's lounge; use the Auditorium Entrance. Location Map: http://www.midland-mi.org/GraceDowLibrary/map.html You’re invited to find us on facebook at www.Facebook.com/MISBTDC.GreatLakesBay.
Speaker: MI-SBDC Certified Business Consultant and Grace A Dow Memorial Library Reference Librarian
Thursday, June 11, 2015 6:00 PM to 7:00 PM
Starting a Business: This is an online webinar based workshop to assist aspiring entrepreneurs in assessing their ability to lead and manage a company, as well as to assist in evaluating market and sales potential for products and services. The basics of business ownership and start-up issues are introduced, along with a presentation of the resources available to help you launch your new venture.
Speaker: A Certified Small Business Development Consultant will facilitate the training.
Location: Online
Fee: $ 10.00
Friday, June 12, 2015 9:00 AM to 12:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Tuesday, June 16, 2015 3:00 PM to 5:00 PM
Have you been considering business ownership as a career change, a supplemental income source or an additional layer of retirement security? Have you stopped short of looking into franchising because you think it’s all fast food, or it’s all too expensive? If so, this informative seminar may be for you. Brigitte Betser, franchise placement specialist with FranNet, will bust some common franchise myths, and enlighten you on the wide-range of categories and investment levels available today. She’ll also discuss the various entry strategies available in the world of franchising, ranging from single unit owner/operator to semi-absentee investor to regional developer. You’ll learn whether franchising could be a path for achieving your goals, and if so, how to go about finding the RIGHT fit for you! Following is a brief outline of the topics covered in this seminar: 1. General discussion of the reasons that compel individuals to start their own business in the first place. 2. A comparison of the pros and cons of starting a business from scratch, buying an existing business or starting a franchise. 3. How franchising can provide a desirable alternative to traditional employment by reducing the risk of ownership to an acceptable level through proven business systems, comprehensive training and ongoing support. 4. Basic information on franchising, including the range of industry categories, entry and long-term strategies, investment levels (starting as low as $50K) and fees. 5. The legal regulations governing franchising that protect the buyer. 6. A strategic approach to defining your personal business model, quantifying your returns and safely researching and selecting the business opportunity that’s right for you. 7. Growth trends and choices in franchising that offer stability and success in weak and strong economies. 8. A brief overview of steps consultants typically take in assisting individuals in the franchise search and why it’s helpful to use a consultant.
Speaker: Brigitte Betser, FranNet
Tuesday, June 16, 2015 5:30 PM to 8:30 PM
"Starting a Business and Writing a Business Plan" is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started. The workshop will discuss each section of the business plan and how to start developing a start up cash flow.
Speaker: John Scmitt
Fee: $ 35.00
Tuesday, June 16, 2015 5:30 PM to 8:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Thursday, June 18, 2015 9:30 AM to 12:00 PM
This workshop is designed for individuals who are at the beginning stages of starting a business. It will help aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: Michigan SBDC Staff
Thursday, June 18, 2015 3:00 PM to 5:00 PM
This course is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: SBDC and Fifth Third Bank
Friday, June 19, 2015 9:00 AM to 12:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff
Wednesday, June 24, 2015 1:00 PM to 4:00 PM
You have a passion ... a hidden talent. Do you know what it takes to turn that skill into a successful business? Attend this seminar if you are an entrepreneur, new business owner, innovator or a 'closet' business person. Prepare to be informed, motivated, and focused on your business plan for action. The seminar is FREE and information - PRICELESS! This seminar is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. This introductory seminar helps aspiring entrepreneurs assess their abilities to lead and manage a company; as well as, evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to get started. For more information about the Michigan SBDC, business resources and other seminars, go to www.SBDCMichigan.org or call (989) 686-9597. Pre-registration is strongly recommended. This same seminar is offered multiple times and at different locations across the Great Lakes Bay Region to accommodate most everyone's schedule. You’re invited to find us on facebook at www.Facebook.com/MISBTDC.GreatLakesBay.
Speaker: MI-SBDC Business Consultant and Hoyt Library Reference Librarian
Thursday, June 25, 2015 9:00 AM to 11:30 AM
The Starting a Business Workshop is intended for individuals in the beginning stages of starting a business, in need of accessing capital, or simply considering self-employment. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started. This workshop is a pre-requisite to meeting with a consultant one-on-one. There is no cost to attend; however, pre-registration is required.
Speaker: Joni Krolczyk, MI-SBDC Small Business Consultant
Thursday, June 25, 2015 12:00 PM to 1:00 PM
Starting a Business: This is an online webinar based workshop to assist aspiring entrepreneurs in assessing their ability to lead and manage a company, as well as to assist in evaluating market and sales potential for products and services. The basics of business ownership and start-up issues are introduced, along with a presentation of the resources available to help you launch your new venture.
Speaker: A Certified Small Business Development Consultant will facilitate the training.
Location: Online
Fee: $ 10.00
Thursday, June 25, 2015 5:30 PM to 7:30 PM
"Starting a Business and Writing a Business Plan" is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started. The workshop will discuss each section of the business plan and how to start developing a start up cash flow.
Speaker: Tamara Davis
Thursday, June 25, 2015 6:00 PM to 8:30 PM
Starting a Business is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: SBDCMichigan Staff
Friday, June 26, 2015 9:00 AM to 12:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.
Speaker: MI-SBDC Staff

Business Plan

Tuesday, June 09, 2015 9:00 AM to 11:30 AM
This course covers business planning in detail for individuals who want to increase their chances for successful self-employment or new business launch. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: Kellie Hanford, Certified Business Consultant
Wednesday, June 10, 2015 11:30 AM to 12:30 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. For those at the start-up or early stage in their business, a pre-requisite to the “Writing a Business Plan” class is "Starting a Business," which provides the tools, information, and instructions on preparing to write a plan. After attending “Starting a Business”, it generally takes 4-6 weeks to complete the preparation needed to be ready for the “Writing a Business Plan” workshop. "Writing a Business Plan" is designed for individuals who want to increase their chances for successful self-employment or business launch. The course covers business planning in detail. Topics include: specifics of marketing, finance, legal, regulatory and operations issues; key components of information based planning and management; and the first steps for creating a business plan. Actual examples of effective business plans are used as course material.
Speaker: MI-SBDC Staff,MI-SBDC Staff
Location: Online
Wednesday, June 17, 2015 1:00 PM to 3:00 PM
The workshop is designed for both start up and existing business owners. Training will focus on the importance of utilizing the business planning method. Topics will include a detailed discussion on: Legal Structures, Describing/defining the business products and services, management and employee planning, financial planning, keys to a successful business location, record keeping, identifying the target market, market analysis and developing a marketing plan.
Speaker: SBDC Regional Director Laura Marohnic and SBDC Consultant Lance Wolfe
Fee: $ 25.00
Thursday, June 18, 2015 4:00 PM to 7:00 PM
Designed for individuals who want to increase their chances for successful self-employment or business launch, the course covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBDC online business plan tool.
Speaker: SBDC staff and industry experts.
Fee: $ 45.00
Tuesday, June 23, 2015 1:00 PM to 4:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Writing a Business Plan", second in the series. For those at startup or early stage in their business, a pre-requisite to this class is "Starting a Business," which provides the tools, information, and instructions on preparing to write a plan, which may take several weeks prior to starting on a business plan. After attending “Starting a Business” it generally takes 4-6 weeks to complete the preparation needed to be ready for the “Writing a Business Plan” workshop. These and other “Venture Start” workshops are offered at multiple locations and dates around the region and the state. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material. "Writing a Business Plan" is designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Speaker: MI-SBDC Staff

Financial and Accounting

Monday, June 08, 2015 1:00 PM to 4:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Financial Management" introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained, using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.
Speaker: SBDC Staff
Wednesday, June 10, 2015 8:30 AM to 12:00 PM
The purpose of Fiscal Fitness is to assist business owners understand and use their financial information to change and grow their company. The ideal participant in Fiscal Fitness will have 2-3 years of financial history, pursuing financing, challenges with cash flow or selling their business. Who should attend? CEOs and CFOs of businesses with at least three years of financial history who want to have a better understanding of how to use their financial statements to make better business decisions. Topics include: • Identifying problems using your Balance Sheet and Income Statement • Proven ways to increase your company’s cash flow • Using breakeven analysis to improve decision-making • Planning the working capital to support your growth • Keeping the banker on your side Thanks to the support of Fifth Third Bank the $25 registration fee is waived and this training event is now free. Registration is still required.
Speaker: MI-SBDC Consultant: James Rowley
Thursday, June 18, 2015 1:00 PM to 4:00 PM
Before you apply for a business loan, first attend a free financing roundtable. We will debunk the myths and demystify the process of small business financing. The "team" is a banker, an SBA representative, an SBA business counselor, and business owners like you. You will get first hand information on what credit criteria your banker has. The team will answer all of your financing questions and give you advice on what steps to take to achieve your goal of starting or expanding a business. We will explain how the SBA loan guarantee can work for you. The roundtables are best suited for those who have good credit, a solid business idea, and some money to invest in the business.
Tuesday, June 23, 2015 8:30 AM to 12:30 PM
Know Your Numbers: Five Keys to Using Financial Statements to Maximize Cash Flow and Increase Access to Capital Who Should Attend: Business owners and key staff who want to have a better understanding of how to use their financial statements. The ideal participant in Fiscal Fitness will have 2-3 years of financial history and be pursuing financing or having challenges with cash flow. Topics include how to: • Use your Balance Sheet and Income Statement in managing your business • Use break even analysis to improve your decision-making • Find the source of your cash flow problems • Increase your company’s cash flow • Get the banker on your side
Speaker: Fifth Third Bank representative and SBDC Staff
Fee: $ 25.00
Tuesday, June 23, 2015 11:00 AM to 12:00 PM
QuickBooks, the accounting software package developed by Intuit is a popular tool among small business owners with no formal accounting training. Get your books started on the right foot to effectively track sales, expenses, payments and banking. This webinar will show you the basics to get started, including setting up the chart of accounts, customers, employees and vendors. It covers how to best convert information from an existing business as well as a new start up business.
Location: Online
Fee: $ 29.00
Thursday, June 25, 2015 10:00 AM to 2:30 PM
What’s the secret to getting a business loan? Attend this free Financing Roundtable and find out how banks look at your application, what you can do to improve your chances for a loan, and how SBA loan guarantee programs can help you get the financing you need. This session is best suited to those seeking financing for their business, have good credit, a solid business idea, and some money to invest in their business. NOTE: Because the SBA does not provide loan guarantees to real estate investment firms, including purchasing and rehabbing houses for resale, this type of financing is not discussed at the roundtables. Lunch provided.
Speaker: Speaker from SBA

Business Accounting and Budget

Tuesday, June 09, 2015 6:00 PM to 8:00 PM
Kathy Kimmerer, a Certified QuickBooks ProAdvisor, and James Demis, Jr. CPA will present this seminar detailing a number of key functions in QuickBooks for the new or soon-to-be business owner. Topics will include: What QuickBooks can do for you; Adding and Using QuickBooks Accounts; Working with Bank Accounts; Entering Sales Information; Receiving Payments and Making Deposits; Entering and Paying Bills. This seminar will help you establish the right course for your new business and provide you assurance that you are managing your financial records in an acceptable manner. This 2 hour block of time will be one of the best investments that you can make in your fledgling business.
Speaker: Ms. Kimmerer, Staff Accountant with AHP CPAs & Advisors (Andrews Hooper Pavlik PLC) has been involved in a variety of accounting positions for over 25 years. She has taught classes in numerous QuickBooks software including some that IIONETIX may be interested in. Mr. Demis, currently Managing Principal of the Owosso office of AHP CPAs & Advisors, holds a Bachelor of Business in Accounting and previously was partner in Demis and Wenzlick, P.C. in Owosso.

Internet & Social Media

Tuesday, June 09, 2015 11:00 AM to 12:00 PM
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look as to why you should use social media. Identify the top social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You'll also learn why social media and email must be used together. This program is being presented in collaboration with Constant Contact.
Location: Online
Tuesday, June 16, 2015 11:00 AM to 12:00 PM
Attend the webinar that demonstrates Google’s most valuable tools for understanding, tracking, and connecting with your customers online. • Find out how to take advantage of online tools to run and promote your business • Learn more about Google's top tools for small businesses, including Google+, Google AdWords, Google Analytics, and Google Apps • Discover how to get found and attract customers
Location: Online

Legal

Wednesday, June 10, 2015 5:00 PM to 8:00 PM
"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Business Legal Issues is an introduction to the different types of legal entities that are appropriate for structuring and starting a new business. Tax and liability issues are covered, along with basic elements of a contract, collections, licenses, registrations, employment and property issues, leasing and insurance. It is designed to guide prospective business owners in setting up the organizational structure that will help protect them from unnecessary legal challenges.
Speaker: MI-SBDC Staff
Thursday, June 11, 2015 2:00 PM to 4:00 PM
Ready to launch your business as a sole proprietor or LLC? Been putting off the paperwork? Then you need this hands-on walk through of the steps needed to form and register a business, get your Employer Identification Number (EIN), etc.
Speaker: Angie I. Martell | Attorney & Counselor | Iglesia Martell Law Firm, PLLC

Managing a Business

Wednesday, June 17, 2015 9:00 AM to 11:00 AM
The Dialogue with the Director roundtable gives small business owners a chance to voice the specific issues and concerns that affect their business, while allowing Resource Partners and the SBA to work collaboratively to provide them assistance. The Dialogue with the Director first started as part of our locally-focused campaign called “Countdown to 83 - Helping Small Business Succeed…One County at a Time.” Shortly after Gerald’s appointment, he realized the rich diversity of our state and its small businesses. As a result, he set a professional goal to personally visit every Michigan County within three years. In November, he accomplished this goal. Due to the success of the tour, Gerald will continue to conduct a Dialogue with the Director roundtable in each of the state’s ten regions.
Speaker: Gerald Moore, SBA District Director

Marketing and Sales

Tuesday, June 02, 2015 6:00 PM to 8:30 PM
Marketing Your Business presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business's customers---creating and keeping them.
Speaker: SBDCMichigan Staff
Tuesday, June 09, 2015 1:00 PM to 3:00 PM
This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business’s customers – creating and keeping them.
Speaker: Rob McCarty, The Image Shoppe