Smart Principles of Marketing Messaging

Topic: Marketing and Sales
Tuesday, February 21, 2017 11:00 AM to 12:00 PM


Learn the smart - and not-so-smart - principles of marketing messaging. We will study examples of how mainstream companies message their brands and talk about why they do what they do, what worked, what did not, and how to apply these principles to your own business. This webinar is designed for people who want to learn practical principles of marketing to apply to their own businesses by seeing examples.

Speaker(s): Melissa Forziat is a small business marketing consultant and event planner. She founded Melissa Forziat Events and Marketing in 2012 and currently works with small business owners and nonprofits to develop impactful events and strategic marketing plans. Before starting her own business, Melissa held event planning roles at the 2006 and 2010 Olympic Winter Games, 2011 Rugby World Cup, and US Olympic Committee. Most recently, Melissa published her first book and companion workbook, Small Business Marketing on a Budget (

After registering, please click "Continue" and complete the GoToWebinar registration page to ensure you can access the webinar.

Registration will close at 8am the day of the webinar. We will be unable to provide technical assistance for accessing the webinar beginning 30 minutes prior to the start of the webinar.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Ian Rogers at (616) 331-7262 or email

Fee: Free