Building Your Online Marketing Strategy

Topic: Marketing and Sales
Tuesday, March 21, 2017 11:00 AM to 12:00 PM


Learn how to build a smart, strategic online marketing strategy for your business. We will look at how to use social media, blogs, and newsletters to attract your audience, warm leads, convert leads to customers, and retain them over time. This webinar is designed for people who are currently - or interested in - using social media or other methods of online marketing and are trying to navigate the best way to be efficient and effective with these tools.

Speaker(s): Melissa Forziat is a small business marketing consultant and event planner. She founded Melissa Forziat Events and Marketing in 2012 and currently works with small business owners and nonprofits to develop impactful events and strategic marketing plans. Before starting her own business, Melissa held event planning roles at the 2006 and 2010 Olympic Winter Games, 2011 Rugby World Cup, and US Olympic Committee. Most recently, Melissa published her first book and companion workbook, Small Business Marketing on a Budget (

After registering, please click "Continue" and complete the GoToWebinar registration page to ensure you can access the webinar.

Registration will close at 8am the day of the webinar. We will be unable to provide technical assistance for accessing the webinar beginning 30 minutes prior to the start of the webinar.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Ian Rogers at (616) 331-7262 or email

Fee: Free