Creative Marketing: Leveraging Community Events
Think of it as “opportunistic advertising.” Consumers get tired of being marketed at, so it makes perfect sense to leverage other community events already in the works. How can you align your won advertising efforts to attract some of that additional traffic through your own front doors instead of fighting it or even ignoring it? Participants will learn how to leverage community events as a viable marketing strategy, Get Your Business Online with Google, and even to create customer databases that can work for you.
Speaker(s): Annie Olds, Michigan Small Business Development Center
Co-Sponsor(s): MEDC Michigan Main Street
***A unique registration code is available for Michigan Main Street members to register at a discounted rate. Please contact your MMS Director to obtain your code.
Fee: $ 25.00