De-Mystifying Pay Per Click and Google Analytics
This class will take participants through the anatomy of Google Analytics and Google Ad words teaching participants the meaning of key metrics like “Bounce Rate,” “Conversion Rate,” “Click Through Rate,” and Quality Score. Users will learn how to create their own ad words campaign and how to measure results.
Speaker(s): Michael Weitzman, World Source Tech, LLC
**Parking for this event will be in the Watson Lot. All attendees will need a permit in order to park here. We will send out emails prior to the event with these permits attached**
201 Front Ave
Grand Rapids, MI 49504