Writing a Business Plan, Marketing Your Business, and Financial Management Trainings
9:00 AM to 11:00 AM Writing a Business Plan
11:15 AM to 1:15 PM Marketing Your Business
1:15 PM to 2:00 PM (lunch)
2:00 PM to 4:00 PM Financial Management
Writing a Business Plan: Designed for individuals who want to increase their chances for self-employment success, this course covers business planning in detail. Specifics of marketing, finance, legal, regulatory issues, operations, information based planning and management are key components of this workshop. The first steps for creating a business plan draft will be included. Live examples of effective business plans are used as course material.
Marketing Your Business: This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business’s customers – creating and keeping them.
Financial Management: This course introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained, using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.
Speaker(s): Writing a Business Plan: Joe Walker, Business Consultant, SBDC West Michigan Region
Marketing Your Business: Jeanne Ferro, Business Consultant, SBDC West Michigan Region
Financial Management: Dave Sayers, Senior Business Consultant, SBDC West Michigan Region
Co-Sponsor(s): Portland Downtown Development Authority
*registration fee includes attendance for all three trainings and lunch
Fee: $ 15.00
259 Kent St
Portland, MI 48875