Google Analytics for Beginners - Lansing
Who visits your website? Are visitors on their phones or their computers? Where are they located? Google Analytics enables you to measure your website traffic to understand your customers and improve your online business. This course will teach you the basics of Google Analytics and Google Webmaster Tools. You will learn how to set measurement goals that are right for your business and learn how to use data to make better business decisions. Laptops will be available or you can bring your own to get direct help in enabling Google Analytics on your website. Be sure to have your login information to edit your site and your Google login and password.
Speaker(s): Jessica Goodrich, CADL, Business Outreach Librarian
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309 N Washington Square
P.O. Box 40010
Lansing, MI 48933