Marketing Mondays: From Leads to Sales-Move Them with Social Media - Lansing
The buying process has changed. Reaching those buyers and getting heard through the noise today takes more than mass advertising, email blasts or just waiting for them to “show up.” Companies need to focus on being found and learning to build continuous relationships with customers. In this session, Kylie Rogers-Strahan of Blohm Creative Partners covers the basics of generating customer leads using social media. You’ll learn why lead generation is important and how to use the abundant information readily available online as a lead. You’ll learn simple techniques you can use to develop a strong strategy and turn potential leads into lasting customers.
Speaker(s): Kylie Rogers-Strahan, Blohm Creative Partners
Co-Sponsor(s): Horizon Bank
Fee: No Cost