Marketing Mondays: The Art of the Small Business Press Release-Lansing
Think press releases are just for big business or public relations pros? Think again! Press releases are so much more than dry news announcements - when done right, they're a valuable storytelling and engagement device. Join Piper & Gold Public Relations in this session where you'll learn how to strategically write, distribute and leverage your press releases. We'll explore the anatomy of a press release, do's and don't's, the most effective ways to get your news read and how to build a press release process into any level of communications strategy. Free pizza & pop generously provided by Horizon Bank!
Speaker(s): Piper & Gold Public Relations
Co-Sponsor(s): Horizon Bank
Fee: No Cost