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Marketing Mondays: The Art of the Small Business Press Release-Lansing

Feb
12
2018
Mon 12:00 PM to 1:00 PM
Topic: Marketing and Sales

Think press releases are just for big business or public relations pros? Think again! Press releases are so much more than dry news announcements - when done right, they're a valuable storytelling and engagement device. Join Piper & Gold Public Relations in this session where you'll learn how to strategically write, distribute and leverage your press releases. We'll explore the anatomy of a press release, do's and don't's, the most effective ways to get your news read and how to build a press release process into any level of communications strategy. Free pizza & pop generously provided by Horizon Bank!

Speaker(s): Piper & Gold Public Relations

Co-Sponsor(s): Horizon Bank


Fee: No Cost

Phone: (517) 483-1921

Location

SBDC Capital Region Office
Lansing Community College - Washington Court Place - P.O. Box 40010
309 N Washington Square Suite 115 Lansing, MI 48933