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Marketing Mondays: Protecting Your Brand: Trademarks & Copyrights - Lansing

Mon 12:00 PM to 1:00 PM
Topic: Marketing and Sales

Developing an effective strategy to protect your brand, your marketing programs and the goodwill of your business is a critical issue faced by startups and established companies alike. This session will focus on the basics of trademark and copyright protection, including recognizing and choosing strong trademarks, tips on enforcement, and emerging trends of copyright trolls.

Speaker(s): Michael J. Cole, Attorney, Fahey Schultz Burzych Rhodes PLC.

Co-Sponsor(s): Horizon Bank

Fee: No Cost

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Phone: (517) 483-1921


SBDC Capital Region Office
Lansing Community College - Washington Court Place - P.O. Box 40010
309 N Washington Square Suite 115 Lansing, MI 48933