Marketing Mondays: Protecting Your Brand: Trademarks & Copyrights - Lansing
Developing an effective strategy to protect your brand, your marketing programs and the goodwill of your business is a critical issue faced by startups and established companies alike. This session will focus on the basics of trademark and copyright protection, including recognizing and choosing strong trademarks, tips on enforcement, and emerging trends of copyright trolls.
Speaker(s): Michael J. Cole, Attorney, Fahey Schultz Burzych Rhodes PLC.
Co-Sponsor(s): Horizon Bank
Fee: No Cost