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Using Online Surveys to Understand Your Market - Lansing

Thu 9:00 AM to 10:30 AM
Topic: Marketing and Sales

How much should you charge for your product or service? What are the "must have" features customers want? Are there enough interested customers near your business location? Using surveys to ask these types of questions is critical to understanding your market and sales potential, whether you’re starting or growing an existing business, presenting at a business pitch competition or seeking a loan at a bank. In this session, we’ll cover why you should create a survey, discuss techniques for writing objective survey questions, and review popular DIY online tools for creating and sharing surveys.

Speaker(s): Laurie Lonsdorf, SBDC, Senior Business Consultant

Co-Sponsor(s): LEAP

Fee: No Cost

Phone: (517) 483-1921


SBDC Capital Region Office
Lansing Community College - Washington Court Place - P.O. Box 40010
309 N Washington Square Suite 115 Lansing, MI 48933