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Marketing Mondays: How to Get Customers to Love Your Brand - Lansing

Mon 12:00 PM to 1:00 PM
Topic: Marketing and Sales

Only 8% of consumers feel they have a “positive experience” with the brands they frequent. This is staggering, because 80% of the CEOs of those brands think they are doing everything right! In this session, we’ll discuss ideas and methods to turn this dynamic on its head. Through a process of position definition, message development, and process implementation, you can transform your business from out-of-touch to in-the-game, and watch apathetic buyers become brand champions. Free pizza & pop generously provided by Horizon Bank!

Speaker(s): Mitch Lipon, Ignite XDS

Co-Sponsor(s): Horizon Bank

Fee: No Cost

Phone: (517) 483-1921


SBDC Capital Region Office
Lansing Community College - Washington Court Place - P.O. Box 40010
309 N Washington Square Suite 115 Lansing, MI 48933