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Marketing Mondays: Digital Advertising for Brick-and-Mortar Businesses

Mon 12:00 PM to 1:00 PM
Topic: Marketing and Sales

Would you like to see your social media “likes” or website visitors turn into in-person sales? Drive traffic to your business through digital advertising! Michigan SBDC Marketing Director Hanna Burmeister will equip you with the knowledge you need to confidently start or scale your digital advertising efforts. You’ll learn how to reach your ideal customer with an advertising sales funnel, write ad copy that converts, and implement tactics like geotargeting and lookalike audiences. Free pizza and pop generously provided by Horizon Bank!

Speaker(s): Hanna Burmeister, Michigan SBDC

Co-Sponsor(s): Horizon Bank

Fee: No Cost

Phone: (517) 483-1921


SBDC Capital Region Office
Lansing Community College - Washington Court Place - P.O. Box 40010
309 N Washington Square Suite 115 Lansing, MI 48933